Do you want to build a successful website and drive a lot of traffic to it? Then don’t try to fool mother Google.
It really does work like that, as most of us have learned from previous experience. However, building a successful website is possible. And we have a few easy steps which will help you achieve just that.
Here are some simple tips to drive traffic and what I found to work the best for me. I think it will work for you too.
Make content the king of your success and make the search engines “drool” over your content! If you actually publish something of value rather than trying to game the search engines you will be miles ahead of many….many marketers.
Don’t sit back and wait for traffic, go get it!
A lot of marketers build their website and wait for traffic to come to them. Do you know how many websites are out there? Millions, all competing for the same traffic. Who do you think will get the lions share of the traffic, those who sit back and wait for it to come to them or those that go out and get it?
Exactly, go out and get your traffic. Write a few articles and distribute them to the article directories. This will help you get one-way incoming links which the search engines love. Participate in related forums and provide valuable content and input in exchange for a link back to your website.
Forums have been a huge benefit for me. I started posting in several niche forums just to get a feel for what type of product they might want and before you know it I was getting traffic left and right. When I did some investigating I found it was coming from the forums that I had posted in. I mean BIG traffic and TARGETED traffic!
You can also advertise on select and related sites. Just make sure that the website you’re advertising on is actually a high ranking site with a steady stream of related visitors. The trick to getting traffic is to be consistent and to try a variety of different methods to help build incoming links.
Of course, you’ll also want to make sure that all of your website pages are search engine friendly, that your website has a user-friendly and search-engine friendly navigation structure.
Include plenty of links to outside resources and also link to other articles inside your website. This will get the reader to stay on your site longer, lower your bounce rate, and increase the value of your site in Google and other search engines.
Be a Real Person. Many websites are cold and unfriendly. This won’t help your sales. People are sceptical and when doing business on the web, they’re going to opt for websites which appear professional and also reassure them that there is indeed a real person behind the website.
A picture of you and your team (if you have one) is a nice touch as well. Share a little about your business and let them know you are there to help them. People like to know you are human. As quirky as it may sound…. the more human and less polished the website sometime the more traffic you get because it looks authentic.
Building a website requires a lot of hard work and a lot of common sense. Dont over think it adn put yourself in the shoes of your target market. What would they want to see when they come to your website…. and give it to them.
And finally, being personable and letting your customers know that you are there to help them should the decide to purchase anything from you. The more they trust you the more they will come back and the easier you might make a sale.