Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest.
For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of YouTube views are via a mobile device – adding to its exposure as the second largest search engine. If you want your business to be fashionable for this trend, read “YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience“ by Jason Miles.
Miles has written several digital media books, including a book I reviewed earlier titled Instagram Power. I enjoyed the Instagram book, and had discovered this review copy at NetGalley with an anticipation to be “in vogue” when it comes to YouTube. What is on YouTube Tonight? The early chapters of YouTube Marketing Power are helpful for small businesses that have not fully grasped why YouTube is a great place to market.