Did you ever think it was possible to work less and make more money? I had trouble with that concept too as my family (especially my Dad) always said the harder you work the more you will make. This is not necessarily true in the online world in which we now live. Because of tools such as autoresponders that can be programmed to do much of the work for us the direct opposite is true in a lot of cases.
An autoresponder is just as the name implies. It is a program that automatically responds to a request for information. The most common use is sending a response email to someone who has signed up for your email list. The customer receives a response immediately and, if they are not familiar with autoresponders, may think you are typing them a response at all hours of the day or night. I can’t tell you how many times people have responded to one of my emails from an autoresponder, thinking that I was on the other end pecking away on my computer. If you would like more information on autoresponders click here . I use and recommend Aweber.
The reality is, you do the work once and you are done. The autoresponder repeats the process each time another person signs up. You can just send a welcome or courtesy email or you can attach a file to the email and send them a special report or ebook. Everything is automated. Talk about beautiful, this is the way to get things done.
Let’s assume for a second that you are selling an ebook. On the sales page you have a “add to cart” or “buy now” button with a link to your merchant account or PayPal (I recommend Paypal but that is for another section). The customer purchases your product and your shopping cart automatically sends them the ebook link plus sends a request to your autoresponder add them to your email list.
Your autoresponder then sends an email with a “Thank You” note and a link to an upsell. They decide not to take you up on the upsell this time; however, you programed the autoresponder to send an email every other day for the next 30 days containing some kind words and the same upsell link. Nothing, nothing, nothing, and then….. Bam! On day 22 they purchase the upsell!
This is real life and this is how you triple your profits with less work.
Did you ever sign up for an email list and in the sales page it says they will deliver (what ever they are promising you) to your email instantly….. “yes, even if it is 3 am in the morning”. Well, they are using an email autoresponder to automate their business.
Once you get the feel for what your customers are looking for you can continually tweak your messages and keep on adding more email content to them. I have seen some autoresponders set up outside a year long. Imagine the messaging you can send on a consistent basis not to mention the cash you can generate on a regular basis.
In my opinion a mailing list is your most valuable asset. The larger the list the more money possible. Your list is only valuable if handled with care and respect. The important part is that you know how to use it to its greatest potential. Don’t over use it and keep jamming sales letters and affiliate links down their throats. Make sure to send top content on a regular basis and they will be ready to by your product when it comes out.