It’s one thing to create great content; it is a totally different thing to create buzz or interaction. If you want to take your business to the next level and “really” drive traffic to your site you need to interact with your customers. Provoke discussion if you have to but make them interact. Once you unveil this super ninja technique its lights out, “bolt the door Katie” cause here comes the flood of traffic!
Seriously, you can really increase the interest level and engagement of your visitors or email list when you ask for their opinions or input and involve them in conversation. This conversation, or feedback, can even be used to guide, tweak, or even create your product or marketing.
It is amazing what people will tell you when you ask them their opinion. It just opens the door to many different areas of information sharing and gathering. Using this information in your marketing can make it seem like shooting fish in a barrel.
Many times we think of the time we take to interact as “wasted”. Nothing could be further from the truth! Interaction does three things, at minimum.
- Creates Trust
- Builds Credibility
- Makes Price Less Relevant
People trust people they know more about and talk with on a regular basis. The more you have a two way conversation rather than a one way conversation the better off you will be.
Credibility is something you earn and you can’t earn it unless you are engaged. Every email, video, letter, and ad builds your credibility so take it seriously.
Another benefit of interaction is you reduce the relevance of price. People are willing to pay more for a product if they know you and are comfortable with you.
Some of the interactive tools you can use are polls, blogs or a forum. These are the most common but use your imagination to create interactive tools. You can use a whole host of other ideas to get people to interact with you. The key takeaway, interaction creates trust and credibility which in turn boosts sales. People would much rather buy from someone they have talked with (or emailed) and trust than a complete stranger.