Do you ever wonder why some internet marketers “suck” and other “lucky” ones become multi-bazzilionaires?

Well I figured out the amazing secret formula… (ok…. maybe a bit tongue-in-cheek but hopefully you’ll get my point)

The most successful marketers Pick Their Niche Markets Carefully and Methodically.

What I mean is, they usually don’t go into a market unless they know (ok…. nothing in 100% but the odds are stacked heavily in their favor) they can make money and most of the research is finding the right niche.

There are numerous benefits to finding a niche versus marketing to a large market (markets are too broad…. you will waste time and money in a “market” as opposed to a niche). Not the least of which is finding “buyers” rather than “tire kickers”.

So…what is a niche?

A niche is a specific group of people inside a larger general market which you can market very specific products to.

An example of a large market is: “Diets” or “Weight Loss”.

If you would try to market to these general markets chances are you would get a bunch of tire kickers and make no money. Why? because the market isn’t specific enough to attract buyers.

An example of a niche market within that group is: “Moms who want to lose weight after pregnancy”

Now we are getting somewhere. Can you see the difference in these two groups?

By targeting a small and very specific group of people you get to know your market inside out. This means that you’ll know what they need, what they respond to and what makes them tick. This is difficult to do when you’re trying to be all things to all people. Plus, if you are marketing to Moms who want to lose weight after pregnancy it is easier to identify specific problems that you can create a solution for.

By targeting a small niche market it’s also easier to gain expert status. If all your marketing is focused on one very specific group and their needs you’ll gain trust and expert status within that group very quickly.

Soon, you’ll become the trusted go to expert on that one topic. Once you put yourself in that position your marketing becomes effortless. People recommend you to others and when you have something to sell people will trust the quality of that product and want to buy it – without a lot of effort on your part.

Niche marketing also means more specific keywords and keyword phrases for your website. These are called “buying keywords” because people who type them in are more likely to be looking to buy.

Think of it this way. If you were looking for a camera and you just typed in “camera” into Google do you think you would more than likely purchase something from the results that came back? Probably not…. because they are too vague.

On the other hand…. if you typed in “white mino flip video recorder hd” do you think you might purchase from the results that came back…… oh yea! Cause these are exactly what you are looking for…. see the difference?

Plus search engines love specific niche sites with quality information. By targeting a niche market you can really dominate the search engine traffic results for that niche.

This means more website visitors, more customers, more trust and eventually more money.

It’s hard to be all things to all people. You’ll never get the balance right and someone will always be unhappy. While niche marketing doesn’t assure you won’t have unhappy customers at some point you definitely minimize the risks.

Not only that but you increase the odds of building a highly profitable online business and becoming a bazillionaire.

When I first started to market online everything was trial and error. I didn’t know where to start but I did know that I was going to jump right in and figure it out. That seems to be the best way for me, don’t procrastinate, just jump right in. So that is what I did. Little did I know how complicated things could be.

Talk about being overwhelmed! Everything was an hour or two to learn or a day or two to set up. Nothing was simple but that was OK because I was determined to learn how to do this.

About two weeks into it I came across a site called Site Build It. It looked really simple to follow and I didn’t have to be an expert at HTML. It was a bit more expensive than GoDaddy or other sites but offered much more in tutorials and step by step SEO information. This really cut my learning curve in half.

Now I no longer use SBI because I don’t need too. I have become proficient enough at SEO and HTML, WordPress, Joomla and the like to not need all the tutorials and step by step help. This enables me to save some money by going through GoDaddy and Host Gator. But I would have never got to that point without SBI.

The reason I am saying this is because using information that others have put out there is a great way to save you time and money! Don’t reinvent the wheel when getting started. Use what is already out there. I liken it to my golf game. I fought a slice for 15 years and was embarrassed to go to a pro for help. When I finally did he had me straighten out in 30 minutes. Now, it took a lot of practice on my part afterward, but the point is, I could have save myself 15 years of aggravation and had a lot more fun if I would have just sucked it up and went to a pro early on.

If you are just starting out on line, take a look through the video’s and articles I have posted in this blog  as they should give you a pretty good head start to your online marketing.

Have you had a simlar experience? Leave me a comment below or if you have a specific question please post it below and hit the submit button and I will do my best to answer it.

****some of the links on this page are affiliate links and if you purchase something I could make a small fortune -:)