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A Secret Method to Hold Your Customers Attention…But First

The purpose of your sales letter is to grab and keep the attention of your reader. Once you have accomplished that step the next step is to get them to take immediate action. One way to accomplish this is by engaging your reader in a good story without finishing it. After starting the story, pause in the middle to tell them you will complete the story in a minute… but first you would like to tell them about _____.

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The Fine Art of Reciprocation

I learned the fine art of reciprocation many years ago while in the furniture industry. I had no idea the power it contained yet was amazed by its results. Results that seemed so innocent on the surface but were so complicated at its core.

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Will Facebook Overtake Google as The Place to Advertise?

Advertising your product or service will be (or is) your largest expense if you are a small business trying to generate sales online. Google has been the destination for advertising dollars for quite some time now due to the enormous amount of traffic they produce. It looks as though the paradigm is about to shift to a company called Facebook.

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The Importance of Reducing the Learning Curve

When I first started trying to market online everything was trial and error. I didn’t know where to start but I did know that I was going to jump right in and figure it out. That seems to be the best way for me, don’t procrastinate, just jump right in. So that is what I did. Little did I know how complicated things could be.

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