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What Can Roller Skating Teach Us About Marketing?

The last several weeks my kids (6 and 8 years old) and I have been going roller-skating. As I watch them cruise by over and over again it made me think of some of the parallels between roller-skating and marketing. Trust me, it wasn’t the first thing I thought of, survival was first, but eventually I got around to marketing -:).

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Tests and Tweaks Can Minimize Valley’s and Peaks

Good marketers test repeatedly. Even if they are getting a good result they continue to test and tweak to make sure they are getting the best results possible. Many affiliate marketers set up their web pages with links and never consider them again. This is like leaving money on the table and is usually one of the major differences between making a ton of money and losing money. Yes, the line is that fine.

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