Tag Archives: Marketing Efforts

The FIFA World Cup Highlights Our Ignorance Of The World Market

Have you had a chance to watch the FIFA World Cup Soccer? I have watch a little but it occurred to me the immense market that is at internet marketers doorstep. Continue reading

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Not Using “The Pyramid” Could Ruin Your Marketing Efforts

The shape of the ancient pyramids were such that most of the weight was at the bottom of the structure. While this is opposite of the pyramid that I want to discuss the shape is the same. Continue reading

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If Coke and Pepsi are Using Social Media Shouldn’t You?

The new marketing campaign from fortune 500 beverage company Pepsi is Pepsi refresh. With it they are using social media to bring awareness to their product as spelled out in the recent article in Advertising Age. If they are using it, shouldn’t you be using it in your marketing efforts? Continue reading

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Frank Kern and Trey Smith Go Crazy

For email marketing to be successful you must track open rate and click through rate to make the most of your marketing efforts. Segmenting your list and sending the right message to the right audience could substantially raise the amount of people who open your emails and the amount who click on your links inside them. Continue reading

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