Do you want to build a successful website and drive a lot of traffic to it? Then don’t try to fool mother Google. It really does work like that, as most of us have learned from previous experience. However, building a successful website is possible. And we have a few easy steps which will help […]
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One of my favorite songs from the 80’s is from the movie “Rocky 4” called “No Easy Way Out” by Robert Tepper.
We use to play this song in the cover band I was in and I got to sing it. What a rush that was.
I know… I know… you’re asking me what this has to do with marketing… well…everything. (and it’s sounds a lot more fun than saying “there’s no free lunch in this biz..doesn’t it -:))
You’ve labored over your opt-in form, you created an offer that has value, and now you need to drive traffic there to see it. I know this sounds obvious, but the best offer means nothing if no one is stopping by to see it.
When I first started trying to market online everything was trial and error. I didn’t know where to start but I did know that I was going to jump right in and figure it out. That seems to be the best way for me, don’t procrastinate, just jump right in. So that is what I did. Little did I know how complicated things could be.
So…. your good friend recommends a product that she purchased and is having good luck with. You purchase the product without hesitation because you trust her opinion. Has this ever happened to you? If so, you are the beneficiary of word-of-mouth advertising. This technique works well online as well. Here, it is called viral marketing. Marketing that is ignited by the spread of your product through “hyper” social channels online. Free Reports re a great way to get your own viral campaigns up and running fast.
Kevin Rogers was a stand up comedian for a while and wrote a nice post on the inner working of being a bartender in Chicago. It draws a great parallel to our direct selling market and how bar customers can teach us a lot about marketing. Give it a read.