Writing a good call to action takes guts! After putting all your efforts into writing a great sales letter, make sure you ask for the sale! A “call to action” is what creates customer action and that is what the entire sales process is about. Don’t make the horrible mistake of thinking your readers will recognize what to do next. Map it out for them step by step. Tell them exactly where to go or what to do next!
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So…. your good friend recommends a product that she purchased and is having good luck with. You purchase the product without hesitation because you trust her opinion. Has this ever happened to you? If so, you are the beneficiary of word-of-mouth advertising. This technique works well online as well. Here, it is called viral marketing. Marketing that is ignited by the spread of your product through “hyper” social channels online. Free Reports re a great way to get your own viral campaigns up and running fast.