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New Rules for Digital Marketing

In the digital era, marketing for financial advisors has a new set of rules. “The world has shifted from outbound to inbound marketing techniques,” Craig Faulkner, founder of digital marketing firm FMG Suite, told the audience at Schwab’s Impact conference here. “Advisors still need to go out and meet people,” he said. “But they also need people to want to come to them in the digital world.”

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