Tag Archives: Direction
There's No Easy Way Out
One of my favorite songs from the 80′s is from the movie “Rocky 4″ called “No Easy Way Out” by Robert Tepper.
We use to play this song in the cover band I was in and I got to sing it. What a rush that was.
I know… I know… you’re asking me what this has to do with marketing… well…everything. (and it’s sounds a lot more fun than saying “there’s no free lunch in this biz..doesn’t it -:)) Continue reading
Writing a Call to Action – Are You a Wimp or Stud
Writing a good call to action takes guts! After putting all your efforts into writing a great sales letter, make sure you ask for the sale! A “call to action” is what creates customer action and that is what the entire sales process is about. Don’t make the horrible mistake of thinking your readers will recognize what to do next. Map it out for them step by step. Tell them exactly where to go or what to do next! Continue reading
John Carlton Shows You How To Commit Suicide
Ok……in John’s defense, he called it “how to murder your business” so I figured I’d step it up appropriately for you all and get your attention in the process. Continue reading
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