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Writing a Call to Action – Are You a Wimp or Stud

Writing a good call to action takes guts! After putting all your efforts into writing a great sales letter, make sure you ask for the sale! A “call to action” is what creates customer action and that is what the entire sales process is about. Don’t make the horrible mistake of thinking your readers will recognize what to do next. Map it out for them step by step. Tell them exactly where to go or what to do next!

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Quick Check Your Landing Page

It is important to run a quick check on your landing page prior to launching it. Follow these easy steps to make sure you cover all the bases.

1) Avoid any print below the fold of the webpage.

2) Include a link to your “Terms and Conditions”

3) Include a link to you “Privacy Policy”

4) Always Split Test Your Landing Page

5) Always include a strong call to action. (Tell them what to do next)

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