Without traffic you could have the best looking site and it wouldn’t matter. On the flip side, you could have a so…so…. looking site that gets tons of traffic and you could make a ton of mula (money) off of it.
I always like to show people the website Plenty Of Fish to illustrate my point. Even though they just recently went through a site upgrade, they still are pretty basic and they get an Enormous amount of traffic.
So just what is the right formula for more website traffic? There is no perfect road map and one source isn’t going to do it for you but here are some tips that will get you started and going in the right direction.
#1 – Write and distribute articles. This may seem like a simple strategy on the surface but it can be very powerful. Just writing one or two articles a day will quickly add to a lot of incoming one-way links (the type of links the search engines love most) for your business. I have about 100 articles submitted (over the last several years) to ezinearticles.com and other article directories and the send pretty good traffic.
Once you write the articles distribute them to a few top ranking directories. Don’t stop there, distribute a few articles to large online traffic websites like Problogger, ShoeMoney, or John Chow directly. Give them exclusive use of the article in exchange for the incoming link. This is a great strategy you can easily apply.
#2 – Make your pages search engine and reader friendly. Striking the balance between writing for your human visitors as well as the search engines is simple if you stick to this rule – write for the reader first and then naturally insert your keyword phrases into your copy.
It’s also a good idea to include all the appropriate SEO tags on all your pages. These tags help the search engines find you. Here is a good article on Search Engine Optimization if you need further info.
#3 – Set up a search-engine friendly navigation structure. For the search engines (and your human visitors) to find the content on your website, you need a clear navigation structure. This structure should consist of your top topics which are also your keywords and then for each of those main pages you’ll have sub pages including extensions of that main keyword. A good example of this would be Traffic/On page SEO/Keyword Research.
By having the main keywords as your top topics on your navigation structure, your readers and the search engines will easily find your deeper pages of content. It’s also a good idea to include a back link to your home page on each page of your website. A clear and well-defined site map is a great addition as well. If you use WordPress (which I highly recommend) this is already done for you.
These three key steps are a good starting point to build your traffic. Apply them regularly and ensure that your content is fresh and up-to-date and you can’t help but to win over both the search engines and your human visitors too.
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