As entrepreneurs, we have the opportunity for unlimited income. But when sales go soft, the comfort of a steady paycheck can seem awfully attractive. And what happens when a red month turns into a red quarter?
We’ve been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s.
The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business.http://bit.ly/1dUWyjo
When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]
This book shows the power of YouTube marketing and why every small business should use it to promote their business.http://bit.ly/1bg5ee4
Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]
With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven t fine-tuned your […]
Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. So what […]
Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in.http://bit.ly/19vd3Br
Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach. It s one thing to have a great product, but it will never be a success unless your potential customers know about it. That s where marketing comes in. Neil Addley, managing director of used-car website Trusted Dealers, which […]