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Marketing Strategies For Achieving Business Growth

Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach. It s one thing to have a great product, but it will never be a success unless your potential customers know about it. That s where marketing comes in. Neil Addley, managing director of used-car website Trusted Dealers, which has grown by 20% over the past year, says the starting point is the same for all businesses. It all starts with a strategy, whether you re a small business or a much larger one, he says. Define what you re trying to sell, to whom, where and when, and then work out how best to get to that target with the budget you have available. Doug D Aubrey, managing director of business advisers Executive Training and Consultancy, says that many growing enterprises struggle with marketing. The first thing a lot of business owners will say to me is, I can t do sales. What they can t do is marketing. They are passionate about the product and that sells. What they st

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