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Location based marketing changes the game for local businesses

Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses. Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. Location based marketing is seen as one of the new, promising marketing trends in 2014 for local businesses. Experts on Mashable, Entrepreneur and 60-second marketer say that this has been a growing new possibility for businesses to increase their revenue and get more people through the doors of their shops. Location based marketing delivers targeted marketing messages to customers in particular locations through mobile devices such as smartphones. The business owner can customize marketing messages based on a prospect’s location and preferences. According to Entrepreneur local businesses can use four different ways to do this. One way would be to use location based services such as foursquare and yelp that that provide i
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