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Easy SEO for Beginners

Search Engine OptimizationThe title “for dummies” is my attempt at self-deprecating humor because I had a lot to learn when I first started and if I can do it I know you can too. This may sound surprising but SEO experts find that getting links from other websites is just as important (if not more) as on page factors such as actual content.

Imagine that, inbound links more powerful or meaningful than actual content. What this means is that the links pointing TO your website from others may be more important than the text on your actual site. As crazy as this might sound, here is the rationale behind it.

In Google’s eyes (they are the largest search engine so we will use them for this example) inbound links are as valuable, if not more so, than content due to the meaning behind the inbound link. The inbound link serves as a “vote of confidence” or “validation” that the content on the page is valuable.

So valuable in fact, that another website chose to link to it and offer it as a reference in their content. This is very strong in the search engines eyes and can move your site up many spots just due to this factor alone.

If you don’t have very many backlinks to your website you may want to get more. The more you have the better so start getting as many as you can. Here are some fast ways to get some inbound links to your site.

  • Article marketing.
  • Guest blogging.
  • Writing and submitting press releases.
  • Podcasting.
  • Submitting Videos to video sites.
  • Commenting on other blogs
  • Blog directories
  • Link directories
  • Interviews on other sites
  • Setting up an affiliate program

This can boost your rankings in the search engines and increase your visitors fast. By getting more web traffic, you will earn bigger affiliate checks without having to change anything on your page (other than what you are currently testing) and it won’t cost you anything but your time.

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