Both Facebook and Twitter are incredibly popular and can provide you with a boost in business in virtually no time at all. But, which website should you join? No matter what I write below this mark, join both of them! Do not let me convince you one way or the other because you will benefit by using both.
Facebook is the ultimate marketing equalizer because it puts small businesses and entrepreneurs on the same playing field as big business. You can have unprecedented access to millions of people through a combination of free and paid tools that could explode your business!
Advertising your product or service will be (or is) your largest expense if you are a small business trying to generate sales online. Google has been the destination for advertising dollars for quite some time now due to the enormous amount of traffic they produce. It looks as though the paradigm is about to shift to a company called Facebook.
The new marketing campaign from fortune 500 beverage company Pepsi is Pepsi refresh. With it they are using social media to bring awareness to their product as spelled out in the recent article in Advertising Age. If they are using it, shouldn’t you be using it in your marketing efforts?
I am trying to tie in the previous article and start with a question. Are you using video to market your products? If the answer is no then please give it another look.
Video used to be difficult and cumbersome. Heck, I still have an old VHS camcorder that sits in my office and collects dust. I could never get the proper cords or jacks to connect to the computer and download the video. And when I finally did, it cost me an arm and a leg. OLD, old, old!