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The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

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Twitter Experimenting With New Text Ads

Twitter has started serving third-party text ads on its webpage, in the right-hand column, below the “trends” section.

Previously, Twitter has used this space to display links to its own services and Twitter-related third-party tools and services, but now it’s showing pure ads that take you to sites such as ABC News or NFL.com.

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