The Guru Hub

Archive for the ‘Seo’ Category

This is a good video to explain how Google’s new Social Search works. It is very interesting to see the information that is pulled when you fill out your profile and ad your social networks to the list.

I am sure there is a good marketing technique buried in this information and it will probably surface after a couple of viewings. Leave you comments below. I would love to here them.

The title “for dummies” is my attempt at self-deprecating humor because I had a lot to learn when I first started and if I can do it I know you can too. This may sound surprising but SEO experts find that getting links from other websites is just as important (if not more) as on page factors such as actual content.

Imagine that, inbound links more powerful or meaningful than actual content. What this means is that the links pointing TO your website from others may be more important than the text on your actual site. As crazy as this might sound, here is the rationale behind it.

In Google’s eyes (they are the largest search engine so we will use them for this example) inbound links are as valuable, if not more so, than content due to the meaning behind the inbound link. The inbound link serves as a “vote of confidence” or “validation” that the content on the page is valuable.

So valuable in fact, that another website chose to link to it and offer it as a reference in their content. This is very strong in the search engines eyes and can move your site up many spots just due to this factor alone.

If you don’t have very many backlinks to your website you may want to get more. The more you have the better so start getting as many as you can. Here are some fast ways to get some inbound links to your site.

• Article marketing.
• Guest blogging.
• Writing and submitting press releases.
• Podcasting.
• Submitting Videos to video sites.
• Commenting on other blogs
• Blog directories
• Link directories
• Interviews on other sites
• Setting up an affiliate program

This can boost your rankings in the search engines and increase your visitors fast. By getting more web traffic, you will earn bigger affiliate checks without having to change anything on your page (other than what you are currently testing) and it won’t cost you anything but your time.

The Latest update from Mashable.com highlights the new Google Site Performance Tool. This tool is now available from the Webmaster Tools Labs and is designed to speed up your web page performance.

Webmaster Tools Labs analyzes your website and provides data on the average load time plus it graphs out how your site has improved or slowed down over time. All this is generated into specific page reports and offers suggestions for increasing the website speed.

Google figures the faster pages load, the more ads you can view, the more revenue they can generate. Pretty straight forward but valuable information, specially considering that this will most likely become part of Googles rating process in the future.

Jeff and team are testing an updated version of the Traffic Getting SEO Plugin for Wordpress. This is an excellent tool and one I highly recommend you use. It fully optimizes your Wordpress blog for the search engines so you don’t have to worry about SEO (search engine optimization). The trade off is Jeff can advertise his and affiliate products to you in the back end of Wordpress. In my opinion, it is a trade off well worth it. Click here to get it for FREE.

The Lab has also assembled a list of Quick Start Guides of different categories. We will be reviewing these individually at a later date so keep checking back.

Finally is a section on Getting traffic from Pay Per Click advertising with Google. Jeff solicited input from Guru’s Perry Belcher, Frank Kern, and Trey Smith. Each have made millions with PPC and their advise is rock solid. Most of this information is already reviewed in here but if we find anything new we will post it.

Recommended Resource: Traffic Getting SEO Plugin