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The Theory of Constraints and How it Can Increase Your Bottom Line

The “Theory of Constraints” is an overall management philosophy introduced by Dr. Eliyahu M. Goldratt in his 1984 book entitled “The Goal”. He created this theory to help organizations continually achieve their goals.

The title comes from the contention that any system, or business, will have constraints and for them to continue to grow they must unblock or work around the constraint.

It is based on the use of Five Focusing Steps.

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Will Facebook Overtake Google as The Place to Advertise?

Advertising your product or service will be (or is) your largest expense if you are a small business trying to generate sales online. Google has been the destination for advertising dollars for quite some time now due to the enormous amount of traffic they produce. It looks as though the paradigm is about to shift to a company called Facebook.

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How Can Questions Engage Your Readers?

Have you ever been entertained by a one sided conversation? Me either. So how do you think your readers feel when you are just barking out lifeless information?

Let’s face it, one sided conversions are boring and so is text that does not encourage reader interaction. I have been as guilty as anyone, putting out information that does not ask for interaction. That is until I saw this video blog post at It really made me rethink the way I was posting information.

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Jump Start Your Viral Marketing with Free Reports

So…. your good friend recommends a product that she purchased and is having good luck with. You purchase the product without hesitation because you trust her opinion. Has this ever happened to you? If so, you are the beneficiary of word-of-mouth advertising. This technique works well online as well. Here, it is called viral marketing. Marketing that is ignited by the spread of your product through “hyper” social channels online. Free Reports re a great way to get your own viral campaigns up and running fast.

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