The easiest and best way of growing customers is not to lose them. An average business makes a loss of about 20 percent of customers every year, on not being able to attend to customer relationships. The leakage can be as high as about 80 percent. The cost is staggering, yet only a few businesses can truly understand these implications.
Launching an email automation solution takes some work. But it doesn’t need to be complicated—and you probably already understand the process and its benefits better than you know.
The online ad industry is buzzing about the potential of digital video. According to a recent Forrester report, video ads will represent half of all online display ad dollars within the next five years.
Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.
I find the marketing to women space completely fascinating and, I believe, challenging for marketers to wrap their heads around. To me there are two main factors that drive the current interest in marketing to women.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year.
With Christmas just around the corner, now is the time to get serious about promoting your business to Australian shoppers. Before you panic, here are five quick marketing tips to get your brand on top of their list this holiday:
As entrepreneurs, we have the opportunity for unlimited income. But when sales go soft, the comfort of a steady paycheck can seem awfully attractive. And what happens when a red month turns into a red quarter?
We’ve been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s.
I just read a blog post from Jeremy Schoemaker (or Shoemoney as he calls himself) about the similarities between sales and religion. A really touchy subject with many people but I thought he made some excellent points and it gave me a good chuckle too. The point being… all good sales people (yes that is […]