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The importance of a mega profitable squeeze page can’t be overstated. A top notch squeeze page can get you started building that high producing email list you’ve always wanted. It can also set you up for a very profitable back end sales funnel that could double or triple your sales profit.

One of the reasons an excellent squeeze page is so important is to “squeeze” the email address out of your reader so you can use the information they provide you for follow up marketing…the mighty “back end” sales game.

Some marketers don’t even plan to make a profit on the original sale. They will spend the entire profit just to get the email address. Think about that. It is so profitable to gain an email address that some marketers will give up all their profit just to get you on their list. This should give you a good indication of where the “real” money is and what you should be focused on if you want to be competitive.

If you use this properly, your squeeze page has the power to boost your visitor-to-subscriber conversion rates, allowing you to send follow-up communications that will in turn help convert your subscribers to buyers. This is the “holy grail” for an internet marketer. This is what keep the money coming in and the world going round.

I have assembled some tips to help you build, or improve, your squeeze page. They are pretty easy to implement and should get you on the right track in no time.

Keep it Simple!

A squeeze page is meant to serve one purpose – get subscribers to your list. Don’t get carried away and end up with clutter everywhere like affiliate links and other offers. As a matter of fact, less is more when it comes to a squeeze page. It is better to have less on a squeeze page than to overwhelm your visitors with too many options. Keep them focused on the optin.

Make your intentions clear – you want them to subscribe, not click off your page? If your page is too cluttered your reader will get lost and move on. You have to make it clear exactly what you want them to do. If you give them too many choices they won’t make one at all. Think about the old Saturday Night Live skit where John Belushi plays an owner of a small restaurant and all they offer is cheeseburger, cheeseburger. It didn’t take his customers long to decide what they wanted did it? They were focused. The same principal applies here.

Make a Compelling Offer

There are a lot of other people online offering basically the same things you are. You are all competing for the same customers and your competition wants your readers to sign up for their site too. So, what makes you different? Why should they sign up with you instead of them? Why should they give you permission to continue to contact them?

The first step is to speak to your reader in terms they can understand. Speak to their problems and their pain. Tell them how you will solve their issues and then tell them what you want them to do next.

Let your readers know exactly what to expect when they sign up for your list. What are the benefits to being on your list? Figure it out and then tell them how being on your list will solve every (fill in your area of expertise here) problem they have. Pull out all the stops and make a compelling offer.

One way to make sure this happens is to under promise and over deliver. You hear it all the time but it is so true. If you promise a weekly newsletter you’d better send them a newsletter every week or be prepared for the mass unsubscribe when you haven’t mailed them for months and your readers no longer remember who you are or why they subscribed in the first place. Give them what you promised and then some. This will not only keep them as customers, it will inspire them to tell their friends about you too.

Follow Up Relentlessly

A mega profitable squeeze page will make your prospects want what you’re offering so badly they don’t hesitate in giving you their name and email address. It creates trust and confidence and these are the building blocks for a very profitable relationship.

We have been trained to expect immediate gratification. Our society is addicted to it so if you’ve offered an ebook or ecourse as an incentive for them to sign up to your list – give it to them immediately! If you promised it and did not deliver the free stuff, what do you think that is saying about you delivering any product that they might buy?

Don’t make them wait for anything. Use an autoresponder to send out the information right away. If you don’t have one you should get one if you plan on being in this business unless you want to stay glued to your computer 24/7. I use Aweber and love it. I started out a couple years back and now have ten or twelve email lists with them. They deliver your email on time and are very reliable. There are other companies out there so do your homework but Aweber is highly regarded in the industry and won’t disappoint.

Constantly Test, Tweak and Test Again

The major difference between a marketer that will make it and one that will go broke is testing. Successful marketers test everything all the time. Start out running a split test with two squeeze pages against each other to see which gives you the highest conversion. After that, test again, and again, and again to increase your conversion rate. I can tell you not everyone is doing this so this could separate you from the competition right here.

While we hope that every decision we make with our online business will result in enormous success, unfortunately, this is not always the case. And even if we did call it correctly, it is all relative because where you start cannot be where you end up. You have to keep improving all the time.

If the copy on your squeeze page doesn’t seem to be drawing your readers to sign up, you might need to take a look at how you’re driving traffic to your squeeze page. Everything is subject to change and the more you test the faster you will improve and the more profit you will make.

Never be afraid to ask a mentor or someone with some background in Internet marketing their honest opinion of your squeeze page. Keep an open mind to what they have to say and what you need to hear. Then, make the necessary changes. The more you fail the faster you succeed so embrace failure as a step towards improvement and your ultimate goal.

There you have it, my take on what make up a profitable squeeze page: Keep it Simple, make a Compelling Offer, Always Follow Up, and Test, Test, Test!

Now, go out and create the best squeeze page you can. It doesn’t have to be perfect but, it does have to exist so get with it and get it up on your site. You will be amazed at what a good list will do for your income. Make sure you stick to the basics and use persuasive copy that gives them a reason to opt-in. From there, the sky is the limit!

I hate to be the bearer of bad news but you will not start your business today. I know this because most entrepreneurs will procrastinate unnecessarily until they are comfortable that everything is perfect.

Do not fall into this trap. It will suck you in and keep you there forever. It might even make the idea go away or loose it’s luster.

Who has heard of analysis paralysis? It is more common than you think and it will stop you dead in your tracks faster than a sniper shot (sorry for the analogy but I want your attention because this is important). The only way you are going to find out what works and what doesn’t is getting something out there. Lets look at two examples.

Example #1 – business is starting out and the first thirty days were spent writing and refining your ebook. You have looked it over and over again and it looks and feels good but it might need a bit more touch up. Instead, you take my advice and decide to get it out there. You launch it and away it goes. A week into the product launch you have feedback coming in from your customers saying that it is a good book but it is over priced.  Heading their feedback you frantically do more research  and go into writing a revision that adds several more chapters of information. You release the upgraded ebook and sales start coming in. Now you are getting good commments and your customers generally seem happy. The next step is to see how ou can improve it even more and raise the retail…..Yahoo! You are one your way!

Example #2 – business is starting out and the first thirty days were spent writing and refining you ebook. You have looked it over again and again and it looks and feels good but it might need a bit more touch up. You go back to the drawing board and start a revamp. Before you know it a month has gone by and you are still trying to put the finishing touches on it. It seems as though it is taking on a life of it’s own and with each revamp you redo more and more of the original book because the pieces arent fitting together. Here you are two months later and you are still messing around with the final product but things aren’t perfect yet. Oh well, maybe it wasn’ such a great idea in the first place. Lets start something else that will come together easier.

Sound familiar? Please take it from me. I was there am so glad that I finally took the first path and got a product out there. I ahve been able to conitually ad tweeks to improve it but I have had excellent feedback to guide me.

Take that first step and get your product out there. You will be happy you did.

***Do you see yourself in this scenario? Let me know where you are and if I can help by posting a comment below.

Are  you just getting started in the internet marketing business? The most difficult step is the one you are thinking about making right now, getting started.

You see, there are many people who would love to have a thriving internet business and so they read, investigate, read some more, buy some e books, maybe some training videos, and never get started.

Can I tell you a personal story? When I created my first e book and someone actually BOUGHT it from me….I was hooked! Even though I had to issue a refund because the person felt it wasn’t worth the price. It didn’t matter. Want to know why? Because I knew I could sell SOMETHING online and make a profit.

As a matter of fact, the refund and feedback was invaluable because it made me go back and make the product better. It confirmed in my mind that there was a market out there wanting the information, I just had to come up with the right information at the right price. And I did.

Imagine for a moment if I would have waited until I thought everything was perfect. I would still be working on the original draft and would never had made my first sale. And without the first sale I probably would have quit or lost interest.

If you are looking to create a product, e book or information product, dont delay…get on it now. Open a word document, create an outline, and start typing. Set a goal to have something out inside a week or ten days at most. Don’t try and write “War and Peace” the first time out, make it a 15 page e book on something simple and get it on the web to see if it will sell. The first sale that comes in will give you the juice you need to keep going.

Start fast, don’t worry if it is perfect at first. Give it your best shot and get it out there. You will be surprised what your first taste of success will do for you.

Do you think this will help you? Please leave your opinion below. I would love to here it.

When I first started to market online everything was trial and error. I didn’t know where to start but I did know that I was going to jump right in and figure it out. That seems to be the best way for me, don’t procrastinate, just jump right in. So that is what I did. Little did I know how complicated things could be.

Talk about being overwhelmed! Everything was an hour or two to learn or a day or two to set up. Nothing was simple but that was OK because I was determined to learn how to do this.

About two weeks into it I came across a site called Site Build It. It looked really simple to follow and I didn’t have to be an expert at HTML. It was a bit more expensive than GoDaddy or other sites but offered much more in tutorials and step by step SEO information. This really cut my learning curve in half.

Now I no longer use SBI because I don’t need too. I have become proficient enough at SEO and HTML, Wordpress, Joomla and the like to not need all the tutorials and step by step help. This enables me to save some money by going through GoDaddy and Host Gator. But I would have never got to that point without SBI.

The reason I am saying this is because using information that others have put out there is a great way to save you time and money! Don’t reinvent the wheel when getting started. Use what is already out there. I liken it to my golf game. I fought a slice for 15 years and was embarrassed to go to a pro for help. When I finally did he had me straighten out in 30 minutes. Now, it took a lot of practice on my part afterward, but the point is, I could have save myself 15 years of aggravation and had a lot more fun if I would have just sucked it up and went to a pro early on.

If you are just starting out on line, take a look through the video’s and articles I have posted in this blog  as they should give you a pretty good head start to your online marketing.

Have you had a simlar experience? Leave me a comment below or if you have a specific question please post it below and hit the submit button and I will do my best to answer it.

****some of the links on this page are affiliate links and if you purchase something I could make a small fortune -:)

Here are links to the resources I used in this video. There are a lot of very good resources out there and these are just a few. I got started with these companies and found them to be reliable so I have kept on using them.

Please do your own research to find what works best for you.

GoDaddy.com

Wordpress.com

FatWallet.com

***some of the links above are affiliate links. If you purchase something I could make a small fortune -:).