One of my favorite songs from the 80’s is from the movie “Rocky 4” called “No Easy Way Out” by Robert Tepper.
We use to play this song in the cover band I was in and I got to sing it. What a rush that was.
I know… I know… you’re asking me what this has to do with marketing… well…everything. (and it’s sounds a lot more fun than saying “there’s no free lunch in this biz..doesn’t it -:))