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5 Location-Based Mobile Marketing Tools for Small Businesses

With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven t fine-tuned your small business Web presence for location-based marketing, you re likely missing out. Location-based marketing works because smartphones make it easy for consumers to search for the best nearby businesses — and the best nearby deals. But location-based marketing is a new frontier, and it s hard to know where to begin. Here are five simple ways you can take advantage of smartphones and GPS technology to engage and entice potential customers. 1. Directories First things first: make sure your business is listed in the places where mobile customers are looking. That means large search engine directories such as Google, Bing and Yahoo, which have built-in map servic
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