What can BP teach us about marketing in the face of the largest environmental disaster in USA history? Some very good points and some points that Frank Kern talks about “avoiding at all costs” in one of his squeeze pages.
I hesitated for a minute before writing this because this is a marketing forum and I wanted to keep it that way, however, it is so disturbing to me that this is being let happen to our country that it just flat out pisses me off! Continue reading →
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