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Archive | March, 2010

What Can Roller Skating Teach Us About Marketing?

The last several weeks my kids (6 and 8 years old) and I have been going roller-skating. As I watch them cruise by over and over again it made me think of some of the parallels between roller-skating and marketing. Trust me, it wasn’t the first thing I thought of, survival was first, but eventually I got around to marketing -:).

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5 Secrets to Drive Free Opt-In Traffic

You’ve labored over your opt-in form, you created an offer that has value, and now you need to drive traffic there to see it. I know this sounds obvious, but the best offer means nothing if no one is stopping by to see it.

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Build Trust and Authority to Achieve Critical Mass

There is no good reason not to have an email list. In fact, it is one of the first things you should set up. You don’t even need your own product or service before starting to gather a targeted list. All you need is an autoresponder and an opt-in box on your website….that’s it!

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Niche Down Your Articles For Big Profits

Finding the right niche market can make the difference if you are profitable or not. It could be the life blood of your online business if done properly. It makes no sense to spin your wheels in a niche that doesn’t spend money nor has very little traffic. Conversely, it makes no sense to sell to a market that is too big and undefined.

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Writing a Call to Action – Are You a Wimp or Stud

Writing a good call to action takes guts! After putting all your efforts into writing a great sales letter, make sure you ask for the sale! A “call to action” is what creates customer action and that is what the entire sales process is about. Don’t make the horrible mistake of thinking your readers will recognize what to do next. Map it out for them step by step. Tell them exactly where to go or what to do next!

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A Secret Method to Hold Your Customers Attention…But First

The purpose of your sales letter is to grab and keep the attention of your reader. Once you have accomplished that step the next step is to get them to take immediate action. One way to accomplish this is by engaging your reader in a good story without finishing it. After starting the story, pause in the middle to tell them you will complete the story in a minute… but first you would like to tell them about _____.

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Affiliate Marketing is All About Conversions

After you have done all you can to drive traffic to your site, the next step is offering a product that converts. It can be very disappointing to know that you’ve completed all your research and followed each and every step only to find that the hungry niche that your research has led you to aren’t buying as much as you expected. It may be time to reevaluate the vendor you’re promoting.

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Easy SEO for Beginners

I write “for dummies” as my attempt at self-deprecating humor because I had a lot to learn when I first started and if I can do it I know you can too. This may sound surprising but SEO experts find that getting links from other websites is just as important (if not more) as on page factors such as actual content. Imagine that, inbound links more powerful or meaningful than actual content. What this means is that the links pointing TO your website from others may be more important than the text on your actual site. As crazy as this might sound, here is the rationale behind it.

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The Invasion of the RE: Email Subject Line

I was going to wait to write this as a tip to increase your email open rates to your list, however, having just received over 40 of them today I felt this would be a good time let the cat out of the bag.

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