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10 Online Marketing Predictions To Inform Your Strategy in 2014

Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. So what s next? I thought it would be fun and informative to put together a top 10 list of marketing trends to keep an eye on. Combined, these trends should make for huge marketing advantages for our companies, and a chance to grow ourselves, as marketers. 1. Omni-channel advantage. This past year we saw huge developments in mobile analytics and mobile marketing, which combines in 2014, enabling us to take advantage of omni-channel marketing. This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge? We need to be cross-device compatible and raise the bar on mobil
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