The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business.
The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn t become clear until after many are entrepreneurs are already in business. The value didn t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more money) than my first business and I quickly realized the absolute necessity of appealing to a specialized group of people. That might sound ridiculous if your are a new entrepreneur. The knee-jerk reaction is to want to attract as many potential customers as possible. But I ll sprinkle this article with many examples and hopefully before we are through one example hits home. You know convinces you to come to the dark side. The unique side. Let s begin with an obvious example. If you purchased a McDonald s franchise, would you build your new McDonald s right across the street from an existing McDonald s? Probably not a good business move right? There is
When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. That’s where this guide comes in. We’ll examine six of the best free marketing resources available today. Take a look, take plenty of notes and above all, take action. “Internet Marketing: A Guide to Small Business Success” This is a great primer on internet marketing, chock-full of ideas and tips covering all of the essentials including improving your website, free and paid traffic sources, content marketing, social media, video marketing, list building, and email marketing. Access this valuable guide at http://www.slideshare.net/JulieBenlolo/internet-marketing-a-guide-to-small-business-success “22 Ways to Create Compelling Content When You
This book shows the power of YouTube marketing and why every small business should use it to promote their business.
Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of YouTube views are via a mobile device – adding to its exposure as the second largest search engine. If you want your business to be fashionable for this trend, read “YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience“ by Jason Miles. Miles has written several digital media books, including a book I reviewed earlier titled Instagram Power. I enjoyed the Instagram book, and had discovered this review copy at NetGalley with an anticipation to be “in vogue” when it comes to YouTube. What is on YouTube Tonight? The early chapters of YouTube Marketing Power are helpful for small businesses that have not fully grasped why Y
With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven t fine-tuned your small business Web presence for location-based marketing, you re likely missing out. Location-based marketing works because smartphones make it easy for consumers to search for the best nearby businesses — and the best nearby deals. But location-based marketing is a new frontier, and it s hard to know where to begin. Here are five simple ways you can take advantage of smartphones and GPS technology to engage and entice potential customers. 1. Directories First things first: make sure your business is listed in the places where mobile customers are looking. That means large search engine directories such as Google, Bing and Yahoo, which have built-in map servic
Are you preparing for the medical coding CPC exam? If so, the best way to prepare is with CPC exam practice questions. You can get free questions at Medical Coding Pro.
Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. So what s next? I thought it would be fun and informative to put together a top 10 list of marketing trends to keep an eye on. Combined, these trends should make for huge marketing advantages for our companies, and a chance to grow ourselves, as marketers. 1. Omni-channel advantage. This past year we saw huge developments in mobile analytics and mobile marketing, which combines in 2014, enabling us to take advantage of omni-channel marketing. This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge? We need to be cross-device compatible and raise the bar on mobil
Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach.
It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in.
Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach. It s one thing to have a great product, but it will never be a success unless your potential customers know about it. That s where marketing comes in. Neil Addley, managing director of used-car website Trusted Dealers, which has grown by 20% over the past year, says the starting point is the same for all businesses. It all starts with a strategy, whether you re a small business or a much larger one, he says. Define what you re trying to sell, to whom, where and when, and then work out how best to get to that target with the budget you have available. Doug D Aubrey, managing director of business advisers Executive Training and Consultancy, says that many growing enterprises struggle with marketing. The first thing a lot of business owners will say to me is, I can t do sales. What they can t do is marketing. They are passionate about the product and that sells. What they st